Creating SEO-friendly URL: best practices for web designers

Digital Marketing

In the ever-evolving landscape of search engine optimization (SEO), web designers play a crucial role in ensuring a website's visibility and success. One often overlooked aspect that can significantly impact SEO is the structure and optimization of URLs. By implementing best practices for creating SEO-friendly URLs, web designers can enhance a website's search engine rankings and improve its overall user experience. In this article, we will explore the key strategies and techniques to create SEO-friendly URLs that align with effective web design principles.

1 Keep URLs Simple and Descriptive:

When it comes to URLs, simplicity and clarity are paramount. Craft URLs that are concise, descriptive, and easy to read for both search engines and users. Avoid lengthy, complex URLs with unnecessary characters or parameters. Instead, strive for a clean structure that clearly communicates the content of the page.

For example, instead of:


2 Incorporate Relevant Keywords:

Keywords play a vital role in SEO, and incorporating them into URLs can help search engines understand the context of your web pages. Conduct thorough keyword research to identify relevant keywords for each page, and include them in the URL structure.

For instance, if your web page is about effective SEO strategies, consider a URL like:

3 Use Hyphens to Separate Words:

When creating URLs, use hyphens ("-") to separate words instead of underscores or other characters. Search engines recognize hyphens as word separators, making it easier for them to interpret the individual words in your URL. This improves readability and ensures that the URL is more easily understood by both search engines and users.

For instance:

4 Avoid Dynamic Parameters and Session IDs:

Dynamic parameters and session IDs in URLs can cause issues for search engines as they may result in multiple URLs pointing to the same content. Avoid using query strings or unnecessary parameters in your URLs whenever possible. Instead, opt for static URLs that provide clear information about the page's content.

For example, instead of:


5 Consider URL Structure in Site Architecture:

When designing a website, plan your URL structure as part of the overall site architecture. Create a logical hierarchy that organizes your content into relevant categories and subcategories. A well-structured URL hierarchy aids both users and search engines in navigating your website and understanding the relationship between different pages.

For example:

Optimizing URLs for SEO is a critical aspect of web design that should not be overlooked. By implementing best practices such as keeping URLs simple and descriptive, incorporating relevant keywords, using hyphens to separate words, avoiding dynamic parameters, and implementing canonical URLs, web designers can enhance a website's visibility, improve user experience, and contribute to its overall success in search engine rankings. By paying attention to this often-neglected aspect, web designers can significantly impact the SEO performance of the websites they create.

July 12, 2023